Our Story
Our Beginning
Nestled in Southeast Wisconsin, CookinPellets.com proudly calls Racine home. Situated along the scenic shores of Lake Michigan and founded in 2006 by husband-and-wife team Chris and Julie Becker, our company was born from a passion for excellence in grilling and smoking. With a commitment to quality, Chris and Julie set out to craft a truly premium wood pellet, sourcing only the finest materials from top-tier mills to ensure every pellet delivers exceptional flavor and performance.
At CookinPellets.com, our mission is simple: to elevate your cooking experience with products you can trust. From our premium wood pellets to our carefully curated spices and seasonings, we remain dedicated to the values that started it all—integrity, craftsmanship, and a love for great food. As a Wisconsin-born brand, we take pride in our roots and strive to bring that same authenticity and care to grillers, smokers, and food enthusiasts everywhere.
Sourcing Premium Hardwoods & Mills
We pride ourselves on crafting the industry’s finest wood pellets, made from 100% hardwood with no compromises. Unlike others, we never use oak or alder as fillers, nor do we rely on binders, additives, or artificial flavorings. Our pellets are a natural, clean, and sustainable product, sourced locally from only the best suppliers. This dedication to purity and quality ensures unmatched flavor and performance for your grill or smoker, setting us apart as the gold standard in wood pellets.
But this process certainly wasn't easy. It involved working with select mills that would ensure only the best pellet quality. The entire process of making our pellets, from the harvesting to the production of the pellet, is a carefully controlled symphony that ensures only the highest grade of pellet reaches your grill or smoker.
CookinPellets.com Launches
In 2007, CookinPellets.com launched as a response to the founders' dissatisfaction with the lackluster smoke flavor from pellets he had been using. After building a small mill to experiment with premium hardwood combinations, they created a line of 100% hardwood pellets—free of fillers, bark, or flavor oils—sourced from the finest American woods. The website debuted to offer these high-quality pellets directly to BBQ enthusiasts, quickly gaining traction for its popular Perfect Mix blend.
The launch of CookinPellets.com marked a turning point for pellet grilling, emphasizing transparency and quality in an industry often diluted by filler woods. By 2013, the site had solidified its reputation, becoming a top-selling brand on Amazon and expanding to dealers across the US, Canada, and Europe. With a focus on customer experience, the website offered detailed product descriptions, grilling tips, and recipes, fostering a loyal community of pitmasters who valued the consistent, rich smoke flavor that elevated their BBQ game.
Why CookinPellets.com Stands Out for Grillers and BBQ Enthusiasts?
With help from our website, a loyal dealer network and some truly incredible customers, we've only become a top choice for grillers and BBQ enthusiasts because of our unwavering commitment to quality and purity. Using only premium center-cut quarter wood sourced from the finest American forests, our pellets are crafted without bark, fillers, binders, or artificial flavorings, ensuring a clean, natural, and robust smoke flavor. The tightly controlled milling process in our specialized facilities meticulously creates high-performing pellets for your pellet grill and smokers. This rigorous production oversight ensures every batch meets the highest standards, delivering unmatched flavor and reliability. With a focus on transparency and excellence, we empower pitmasters to elevate their BBQ with confidence, making CookingPellets.com a trusted name in the grilling community.
A New Chapter for CookinPellets.com
In April 2025, cousins Jason Baker and Richard Scheel proudly took ownership of CookinPellets.com, marking an exciting new era for this beloved Wisconsin brand. Building on the incredible foundation laid by Chris and Julie, Jason and Richie are deeply passionate about continuing the legacy while infusing their own energy and vision into the business. As avid food lovers and people enthusiasts, they’re committed to evolving CookinPellets.com, ensuring it remains a trusted name for premium wood pellets that bring authentic smoky flavor to every meal.
Rooted in Wisconsin, Driven by Passion
Jason and Richie are thrilled to lead CookinPellets.com as a true Wisconsin brand, staying connected to the values and community that make it so special. Their shared love for great food and bringing people together through BBQ drives their mission to innovate and inspire. With a focus on quality, authenticity, and customer satisfaction, they’re excited to grow the CookinPellets legacy, delivering exceptional products that make every grilling experience unforgettable. Join them on this journey as they fire up the future of CookinPellets.com!
